Media has existed in our midst perhaps since the time when human civilization began. At that time people used to take the support of paintings and writing to express their views. Today’s media has completely changed in comparison to before. The same thing that never changed is that it is the most important part of our lives. It is only the source that aware us of all little or big things happen around us. All the political operations held in any country come through media before us. We can get global news by sitting at our home. Media is a carrier between incidents and individuals. It has a big importance for all types of business.
Media is the only way that one can promote their business on different media platforms. Several businesses are running because of only media like marketing agencies. The media sector has given employment to countless people in the whole world. The target of this sector is to convey information to more and more people as possible. Nowadays, there will hardly be any place where the media does not have access.
It is said that the media is the fourth and important pillar of democracy. Everyone should resect this sector. With the passage of time, there have been many modes through which news can be easily accessed by the public. They may differ in their roles due to variant mediums but the motive for all will be the same so that they can communicate with the audience and affect their opinions. Generally, media is classified into three main categories:
- Print media: Print media is one which is hugely responsible for bringing changes into our societies and it affects more than other mediums. It is said that the pen has that power when starts writing, a revolution begins. It is a large source of information and tells about all the latest happenings in the world at the same place. Print media includes newspapers, magazines, books, etc. Sometimes few articles print in newspapers or magazines inspire to an extent that they completely change the perception.
- Broadcasting: The news that we get from television or radios is broadcasting medium. A large number of groups are working on it and provides every kind of news to our room. Sinclair Broadcast Group is one of the largest broadcasting companies in the USA.
- Internet: The newest and most used medium for getting news is the internet.