It would be hard for a lot of people out there to find out that Alexei Orlov had first set out to become a priest. Only later in his life, he realised that his true calling was the business world.
Once he had properly set out to making a career among other business conglomerates, he held global positions under Omnicom Group, and then under Volkswagen, and Avon. After years of gaining experience from top brands and companies, in 2016, he founded the MTM Choice, an independent global brand of marketing and brand activation services.
He kept the cardinal philosophy of ‘Moments that Matter’ as a central aspect of the MTM. At the end of the day, he wanted to present growing brands and companiesa purpose by teaching them to properly emphasise on the desires of the customers, and influencing them to adapt and sometimes even exploit the customer’s ‘moments’ which mattered. Even after attaining global success, he admits and acknowledges the cause of his success to the many years he had spent honing his skills in the business management sectors of top companies.
Conquer the world and be popular
Alexei Orlov had learned that he had a thirst to dominate in the domain of global marketing. He knew that he had to grab every advertising opportunity that he could. He never grew lax on the matter of handling his company with vigilance and a sharp capability to capitalise in every way possible. He is one of the fastest-growing CEOs in global marketing, and in recent years, this popularity is going nowhere.
It is evident that a successful business is the sum of its parts and in order to capitalise in all aspects, the entire brunt of running the company should not lie on one man’s shoulder. In this way, Orlov maximises the potential of his company by spreading his managers across the branches, to ensure MTM grows to its fullest capacities.